He got monetized in 1 month, in just 9 videos. That's probably the quickest I've seen anyone get monetized. His name is Tristen. He'll make more in 2 days from AdSense than I'll do this entire month. And I couldn't be happier for him. You might be asking... Is he some kind of YouTube savant? No Does he at least know what he's doing? He'll say no, but more-so than most. Does he make great videos? Actually yes, he's wonderful on camera, knows his subject and edits like a pro. But there's a lot...
about 2 months ago • 3 min read
Hey I've got a killer idea for you. This will be a fun one! I posted a video earlier this week called "I'm begging you to make boring YouTube videos." Coincidently, one of my former clients, Rachael, made her own version of it. I swear we didn't plan this. (well sort of) Hers is called "I'm Begging You to Check Your Hoyas" (She's a plant momma 🌱) And I'm happy to report, both videos are performing well above average. 💪 Mine is currently a 2 of 10. And for Rachael, it's a 1 of 10. She even got...
about 2 months ago • 2 min read
I've been doing these 3-month check in videos since I started. This week, it's month 21 of trying out this YouTube thing. At some point, I'll have to stop saying "I Tried YouTube for x Months" won't I? It's definitely already been a thing I do as a job, not something I'm dabbling with. But if I'm being honest, the "I Tried" convention works and makes for a great video title. Ok, you've convinced me, I'm sticking with it. It will be kind of cool after all, if say after 5 years or so, I had...
2 months ago • 3 min read
If you've ever asked the question "how many views do I need to go full-time on YouTube?" It's the wrong question. Let me explain why. On YouTube, there's this thing called RPM (revenue per mille), which is just a fancy way of saying how much money you pocket per 1,000 views. And depending on how you monetize, the answer changes dramatically. Let me show you what I mean. AdSense My AdSense RPM is about $6. To make $5,000/month from AdSense alone, I'd need 833,000 views. Every. Single. Month....
2 months ago • 2 min read
If you're struggling to get views on YouTube, it's almost always a topic + title + thumbnail issue. So here's a high-performing video idea you can adapt for your niche. ➡️ Watch the Loom deconstruction here. Outlier Score: 35x better than normal for this channel. 1.2M views in 38 days. Topic: "Car payments" — a universal money pain point that nearly everyone has an opinion on. Title: Everyone Thinks Car Payments Are Normal (It's Not) Primary emotion: controversy. "Everyone thinks" tells the...
3 months ago • 1 min read
I tried to write this email last week and deleted it. It was about hitting $50,000 in total revenue from my YouTube business. But when I read it back, it felt gross. Like I was bragging. Like I was one of those guys who posts income screenshots on Twitter with a "here's how you can too" thread underneath. That's not me. So I scrapped it. The truth is, I'm not sure how to feel about it. On one hand, it feels like a milestone worth sharing, so that others feel encouraged to take a bet on...
3 months ago • 3 min read
If you're struggling to get views on YouTube, it's almost always a topic + title + thumbnail issue. So here's a high-performing video idea you can adapt for your niche. ➡️ Watch the Loom deconstruction here. Outlier Score: 11.5x better than normal for this channel. 267K views in one month. Topic: "Military" pulls 937K monthly searches on YouTube (vidIQ). Title: 7 Things I Can't Enjoy Anymore After Joining the Military Primary emotion: loss aversion. "Can't enjoy anymore" implies something was...
3 months ago • 1 min read
If you're sitting at 100 subscribers right now wondering if this YouTube thing is ever going to work, I want to tell you about Kevin. Because a year ago, he was you. Back in January 2025, Kevin had 61 subscribers. Today, he's got 40,000 and just crossed 4 Million Views. A lot can change in 15 months and I hope by sharing Kevin's story, you feel a bit encouraged and motivated. When we first started working together, he was posting on TikTok, YouTube Shorts, and getting started with long-form....
3 months ago • 2 min read
Resending this as the other link wasn't working in the last one (sorry!) I've been meaning to do this for a while. Over the past two years, I've created a ton of free resources. Templates, frameworks, AI prompts, trackers, gear lists, my full tech stack. The problem is they've been scattered across 130+ videos, buried in descriptions and pinned comments. Not exactly easy to find. So I finally put everything in one place. I'm calling it the Creator Resource Vault, and you're getting first...
3 months ago • 1 min read
