If you're struggling to get views on YouTube, it's almost always a topic + title + thumbnail issue.

So here's a high-performing video idea you can adapt for your niche.

➡️ Watch the Loom deconstruction here.

Outlier Score: 11.5x better than normal for this channel. 267K views in one month.

Topic: "Military" pulls 937K monthly searches on YouTube (vidIQ).

Title: 7 Things I Can't Enjoy Anymore After Joining the Military

Primary emotion: loss aversion. "Can't enjoy anymore" implies something was taken from you.
Secondary emotion: curiosity. "7 Things"

Framework: [Number] Things I Can't [Positive Verb] Anymore After [Shared Experience]
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Examples:

• 5 Things I Can't Watch Anymore After Becoming a Nurse
• 6 Things I Can't Eat Anymore After Working in Restaurants

Thumbnail: Reaction

His expression tells you how to feel before you click. "ABSURD" sets the tone. The Transformers scene teases one item from the list without spoiling the rest.

Framework: Your reaction face + one-word emotion label + visual hint at the content.

Hook: Cold open.

"So, I went to Texas Roadhouse last night and the hostess says, 'You can sit any way you would like.' And I was like, 'Uh, baby girl, no I can't.' And she looking at me like, 'What?' And I'm like, 'I need that booth in a corner where I can see the door.' And that's when I realized the military, it kind of ruined everything for me."

No intro. You're dropped straight into a story at Texas Roadhouse with zero context.

That gap between a normal reaction and his reaction is the hook, and the title is paid off in the "that's when I realized" sentence.

Your turn:

Come up with a video idea using his title that works for your channel and then shoot me a reply.

Talk soon,
Ty

P.S. If you want help figuring out how to apply frameworks like these to YOUR channel, that's exactly what we do inside the 6-Month Momentum Builder. Book a call.

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