If you're struggling to get views on YouTube, it's almost always a topic + title + thumbnail issue.

So here's a high-performing video idea you can adapt for your niche.

➡️ Watch the Loom deconstruction here.

Outlier Score: 35x better than normal for this channel. 1.2M views in 38 days.

Topic: "Car payments" — a universal money pain point that nearly everyone has an opinion on.

Title: Everyone Thinks Car Payments Are Normal (It's Not)

Primary emotion: controversy. "Everyone thinks" tells the viewer they're wrong, but inclusively. We're ALL wrong together. Secondary emotion: curiosity. The parenthetical "(It's Not)" flips the entire premise in two words.

Framework: Everyone Thinks [Common Belief] Is [Adjective] ([Contradiction])

Examples:

• Everyone Thinks Eating 3 Meals a Day Is Normal (It's Not)
• Everyone Thinks Working Until 65 Is Normal (It's Not)
• Everyone Thinks Renting Is Throwing Money Away (It's Not)

Thumbnail: The "Classic" Face + Text

Him sitting in his car. Finger up. Bold "CAR PAYMENTS" text. No fancy graphics, no clutter. Just a face with conviction and the topic in two words.

Framework: Your face + strong gesture + bold 2-3 word topic text.

Hook: No intro, no fluff.

"Guys, if you have a car payment, I want you to make a decision today. Plan to never finance another car the rest of your life. And I'm dead serious about this."

Three sentences in and you already know his position, his energy, and what you're about to watch. He doesn't ease you in. He challenges you immediately and the tone matches the title.

Your turn:

Come up with a title using the "Everyone Thinks [Common Belief] Is [Adjective] ([Contradiction])" framework that works for your channel and shoot me a reply.

By the way, if you like video breakdowns like this one, you'll love Jake Thomas's Creator Hooks newsletter. Every Monday he sends out 5 high-performing videos worth studying along with title analysis. It's free to subscribe or if you want the full searchable database of thousands of outlier videos, check out Creator Hooks Pro ​

Talk soon,
Ty

P.S. If you want help finding outlier videos in your niche and turning them into content ideas, that's exactly the kind of thing we work on inside the Momentum Builder. Book a call.​

110 16th St Ste 1460, Denver, CO 80202
​Unsubscribe​