I've been doing these 3-month check in videos since I started.

This week, it's month 21 of trying out this YouTube thing.

At some point, I'll have to stop saying "I Tried YouTube for x Months" won't I?

It's definitely already been a thing I do as a job, not something I'm dabbling with.

But if I'm being honest, the "I Tried" convention works and makes for a great video title.

Ok, you've convinced me, I'm sticking with it.

It will be kind of cool after all, if say after 5 years or so, I had videos tracking towards 60 months on YouTube each serving as a pulse check on how things are going and what my current advice would be for newer creators.

I'm sure a lot will have changed.

But it's starting to feel like I'm building a bit of a time-capsule, if you will.

Something to look back on, to reflect and say, "yeah I remember making that one". I was miserable and everyone in the comments told me to cheer up. (See I Tried YouTube for 18 Months)

They're also cathartic, I've learned.

I will admit they're just as much for me as they are for you guys.

I try to make them useful but I think I just need to vent sometimes.

That might be what's happening right now actually. Thanks for letting me ramble.

I've also noticed a weird pattern emerging in my thumbnails.

Do you see it?

Reply to this email and let me know if you can spot it. 👀

Ok so what have I learned in the 21 months I've been making videos? Here are 10 random things that came to mind in no particular order.

Everyone you admire spirals into fits of rage and laughter, finds moments of deep motivation and equally despair.

All of this is okay, so stop telling yourself there's something wrong or different about you.

What works for 1 person, doesn't always translate for another.

It feels like every creator has to find that bit of secret sauce that works uniquely for them.

It's just taking little bits and pieces of what's worked well and combining them in unique ways to make something truly novel.

That's it..

Contrary to popular belief, it's not technical or even the packaging (Topic/Title/Thumbnails) I always drone on about.

Every reward you want from YouTube is downstream of being helpful to someone else.

Optimize for usefulness, not the algorithm.

Think about that.

YouTube takes at least 3 years for most people to get halfway decent at.

Most people will ignore this advice, and most people won't "really" try, and yet they'll expect the outcome all the same.

It seems cool from the outside, but to do it well, means you need to treat it like a business, which is to say, like a job.

The irony is that people are trying to escape a formal job, only to replace it with just another job.

But you have to enjoy business building, if you intend to enjoy doing YouTube for money.

Not everyone is cut out for this.

I'm begging you to stop chasing AdSense.

It means we had a good idea, and we're not a complete idiot like we think we are 😂

This doesn't mean we are bad, it just means we had a bad idea.

Having good ideas is also a skill.

Every day we try, is another day we haven't failed.

And if you try for long enough, there's only 2 possible outcomes.

1. You win
2. Or you die trying

And both are okay

So what will you try today?

I tried YouTube for 21 months. Keep going. 🙏

Talk soon,
Ty

PS. This is what happens when I DON'T use AI to write.

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